Shanin Ybarrondo, Executive Director
Although Shanin was born and raised in the bay area, after visiting her in-laws here in 1988 she could not wait to relocate and raise her son here. By 1992 she and her then husband moved to Nevada City. She immediately embraced the country life and worked at the family business; The Village Smokehouse in Cedar Ridge.
Shanin Ybarrondo has been in the marketing game since she was a teenager — literally since high school. Shanin was out selling school newspaper sponsorships to area businesses, conveying value to potential customers and in the process, learning about graphic design, key marketing strategies and the importance of building relationships.
She spent a decade designing and brokering business cards, pens, t-shirts and everything in between and then one day she designed a t-shirt for a women’s wine trip and as a result Wild Women on Wine was born. In 2008 the business venture ended.
The next decade she spent time promoting the wine industry, raising money for our local hospital and starting her own marketing company. Life has come full circle as she embarks on promoting Nevada County Agriculture pulling from her experience of event planning, winery agriculture and marketing.